Smriti Kumar
Marketing
Office: Isenberg G-24
Academic Background
Education
Ph.D. in Marketing (major) and psychology and research methods (minor), University of Massachusetts Amherst, 2022 Expected
M.B.A. in Marketing and Business Analytics, Great Lakes Institute of Management, India, 2014
B.E. in Information Technology, Maharishi Dayanand University, India, 2009
Research Interests
- Data Privacy
- Effects of language
- Digital Marketing / Technology (especially service robots and artificial intelligence (AI))
- Mindfulness
- Consumer Well-Being
- Public Policy
Teaching Interests
- Digital and Social Media Marketing
- Consumer Behavior
- Marketing Research
- Marketing Analytics
- Marketing Principles
Professional Background
Professional Experience
Marketing Analyst, 2014-2015, Tata Consultancy Services, India
Senior Systems Engineer, 2010-2013, Tata Consultancy Services, India
Recent Honors & Awards
Proposal Defense Award, 2021
Fellow at AMA Sheth, New York, 2019
Moonshot Idea Award, Marketing and Public Policy Doctoral Student Consortium, 2018
Harold Hardy Award, University of Massachusetts Amherst, 2018
Fellowship Award, Isenberg School of Management, University of Massachusetts Amherst, 2016
