Kyungin Ryu
Marketing
Office: Isenberg G24
Academic Background
Education
MS in Hospitality and Tourism Management, Purdue University, 2017
BE in Economics and Finance (Double Major), Ewha Womans University, 2013
Research Interests
- Brand Strategy
- Storytelling
- Consumer Behavior
- Machine Learning
- New Product Development
Teaching Interests
- Marketing Research
- Brand Strategy
- Marketing Communications
- New Product Development
Professional Background
Professional Experience
Assistant Brand Manager, 2013-2015, LG Household & Healthcare
Service Strategic Marketing Intern, 2012-2013, General Electrics Healthcare
Research Assistant, 2012, Bain & Company
Research Assistant, 2010, Nemo Partners
CEO, 2010, Dream a Dream
Recent Honors & Awards
Isenberg Doctoral Program Fellowship, 2019
Featured Presentation, International CHRIE Conference, Palm Springs, CA, 2018
Best Paper Award Nominee, Graduate Conference in Hospitality and Tourism, Houston, TX, 2017
Selected Publications
Ryu, K., Lehto, X. Y., Gordon, S. E., & Fu, X. (2018). Compelling brand storytelling for luxury hotels. International Journal of Hospitality Management, 74, 22-29.
Ryu, K., Lehto, X. Y., Gordon, S. E., & Fu, X. (2019). Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels. Tourism Management, 71, 348-363.
