Herman Fong
Senior Lecturer II Business Communication Program
Office: Isenberg 334
Tel: 413.577.3158
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Academic Background
Education
MFA Creative Writing/Poetry, University of Massachusetts, 1997
BS Business Administration/Accounting, Biola University, 1984
Academic Appointments
Senior Lecturer of Business Communication, Isenberg School of Management, University of Massachusetts, 9/2011-Present
Lecturer of Business Communication, Isenberg School of Management, University of Massachusetts, 9/2005-8/2011
Lecturer of Writing, Consumer Studies, University of Massachusetts, 9/1999-5/2001
Research Interests
- Management Communication
- Marketing Communication
- Cross-cultural Marketing
- Crisis Management
- Business Ethics
- Communication in Social Media
Teaching Interests
- Management Communication
- Marketing Communication
- Technical Writing
- Proposal Writing
- Cross-cultural Communication
- Public Speaking
- Rhetorical Grammar
- Research and Analysis
Professional Background
Professional Experience
Assistant Manager/Buyer, Publicity and Marketing Director, and Events Coordinator, 1998-2005, The Odyssey Bookshop (South Hadley, MA)
Reading Assistant, 1990-1992, Los Angeles Valley College and Moorpark College (CA)
Manager, 1989-1992, Dutton's Books (Burbank, CA)
Accountant, 1985-1988, Evangelical Free Church (North Hollywood, CA)
Selected Publications
"Asylum." Best American Poetry 1997. Ed. James Tate. Series ed. David Lehman. New York: Scribner, 1997.
The Best American Poetry series, Ploughshares, Crazyhorse, Gettysburg Review, Massachusetts Review, and Indiana Review, among others.
