During the fall 2019 semester, six faculty members presented “30,000-foot overviews” of their research projects to their Isenberg colleagues in the spirit of promoting collegiality and cross-departmental collaboration.
Distracted driving is decisively the leading cause of auto accidents among teens, emphasize Isenberg marketing students Emma Townsend ’18 and Kyle Pandiscio ’18. In June, the Isenberg duo placed first in a national competition to design a billboard that discourages texting while driving. Now in its 7th year, the Project Yellow Light scholarship competition offers anti-texting design contests in three categories—TV, radio, and billboard public service announcements. “'You beat out 1,600 designs,' a contest official told us,” recalls Kyle, whose billboard with Emma depicts a sky-view grid of three unoccupied parking spaces, and a fourth occupied by a car-sized cell phone.
“My brother excelled in operations; marketing always came easily for me,” remarked Marty Jacobson ’68 in Matthew Glennon’s course, Fundamentals of Marketing. The Isenberg marketing grad’s prowess was a critical ingredient in the innovation and success of Nutmeg Industries, the brothers’ upscale sportswear company. The Tampa-based company succeeded spectacularly throughout the 1980s and into the early 1990s, when Vanity Fair Corporation bought it for $325.5M in cash.
FILTER BY:Alumni, Marketing, Speakers, Sport Management, Isenberg News
In a field of 1150 teams, Isenberg undergraduate Kyle Pandiscio ’19 (Marketing) and Julia Keefe ’17 (BDIC) won first-place honors in the billboard display category in Project Yellow Light, a national advertising competition that promotes safe driving practices.
A team of four Isenberg sophomores emerged as first-place winners in Kohl’s Invitational Case Competition. The Isenberg team—The Kohl Kids—won the contest’s $5,000 grand prize, prevailing over 222 teams in the national competition.
Accounting, Accounting, Corporate, Marketing, Students (+)
Jeff Prost-Greene ’12 is one of two Isenberg alums honored this year in the Forbes 30 Under 30 Class of Social Entrepreneurs. Prost-Greene is one of three founders of Up Top Acres, which owns and operates roof-top "farms" in Washington, D.C.
In February, 350 students, alumni, faculty, and staff attended the fourth annual Women of Isenberg conference, which brings together women from all career levels to talk about their unique experiences and challenges as women in business.
Alumni, Career, Doctoral, Events, Faculty (+)
Alumni, Career, Doctoral, Events, Faculty, Finance, Hospitality & Tourism Management, Leadership, Management, Marketing, Masters, MBA, MBA Online, Operations & Information Management, Speakers, Sport Management, Student Organizations, Students, UG Online, Undergraduate, Alumni, Events & Activities, Doctoral, Faculty, Hospitality & Tourism Management, Management, Marketing, MBA, Operations & Information Management, Sport Management, Student Experience, Undergraduate